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Actively Black Dresses Team Nigeria for the Olympics: A Celebration of Black Excellence

Boom RadioNG | July 3, 2024

Los Angeles-based label Actively Black is making a major splash on the global stage, dressing Team Nigeria for the upcoming Summer Olympics in Paris. This is a significant moment for a young, Black-owned brand, placing it alongside fashion giants like Nike and Adidas.

Team Nigeria kit Lanny Smith wearing the Team Nigeria podium shirt.Credit…Sammy Oguejiofor

More than just clothing, this partnership represents empowerment and cultural pride. Actively Black founder, Lanny Smith, a former basketball player, envisioned the brand as a way to celebrate Black culture and counter the performative marketing tactics he witnessed in major sportswear companies.

team nigeria kit Adedoyin Adewole and Zainab Okeowo in team sweatsuits.Credit…Sammy Oguejiofor

The designs for Team Nigeria reflect this commitment. The opening ceremony outfits showcase a classic Nigerian block print, while the podium looks feature a powerful Nigerian eagle motif. These pieces are both stylish and culturally significant.

Actively Black’s journey to the Olympics is a testament to resilience. Smith’s own athletic career was cut short by injury, but he found a new path to Olympic glory through fashion. His determination to “build his own table” for the Black community is inspiring.

Credit…Sammy Oguejiofor

This partnership is a win-win. Team Nigeria gets a unique and culturally-charged wardrobe, while Actively Black gains global recognition and the opportunity to connect with a broader audience. As Smith says, “it’s an opportunity that we wouldn’t have gotten otherwise.”

This story goes beyond fashion; it’s about representation, community, and the power of dreams. Actively Black’s success is an inspiration to aspiring Black entrepreneurs and a symbol of a changing fashion landscape.

Written by Boom RadioNG


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