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Nigeria Government bans use of foreign voice-over artists and models in adverts

BoomRadioNG | August 22, 2022

The Advertising Regulatory Council of Nigeria (ARCON) has today announced the ban on the use of foreign voice-over artists and models in adverts from Saturday, October 1.

This was disclosed in a statement by the ARCON director-general Olalekan Fadolapo stating the ban is in line with the Federal Government’s policy to develop local talent and inclusive economic growth for sectors of the country, including advertising.

The statement read, “ARCON, being the apex advertising, advertisement and marketing communications’ regulatory agency of the Federal Government, has in accordance with its statutory mandates, responsibilities and powers as conveyed by the Advertising Regulatory Council of Nigeria Act No. 23 of 2022 bans the use of foreign models and voice-over artists on any advertisement targeted of exposed on the Nigerian advertising space with effect from Ist October 2022,”



The director-general added that all advertisements and marketing communications materials are to make use of only Nigerian artists and models.

He explained that ongoing advertising and marketing campaigns are permitted to run out of their duration after which the ban will be enforced.

ARCON urged all advertisers, advertising agencies, media houses, advertising communities and the general public to take note of the ban.






Dolupo Balogun

Written by BoomRadioNG


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