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Adele’s 30 Becomes 2021’s Fastest-selling Album

BoomRadioNG | November 28, 2021
Adele’s new album, 30 has shot to number one, overtaking Abba to become the fastest-selling album of the year so far.
Its 261,000 first-week chart sales mean it sped past the Swedish pop group’s comeback album Voyage, which opened with 204,000 sales.
However, Adele’s sales figures are significantly lower than those of her previous album 25, released in 2015.

Adele’s 30

That album, her third, opened with 800,000 first-week sales, which means 30 has sold 32% of its predecessor.
The drop can be partially explained by the huge growth of streaming in the last six years. Added to which, there was a greater incentive for fans to buy 25, as it was kept off streaming platforms for its first six months of release.
Adele’s opening week success with 30 ensures all four of her albums have now reached number one – a record for a female act.

Adele
Kristopher Harris from Charlotte, NC, CC BY 2.0 <https://creativecommons.org/licenses/by/2.0>, via Wikimedia Commons

 

 

Paul Ayorinde

Written by BoomRadioNG

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