Mavin Records, one of the biggest record labels in Nigeria have joined forces with Kupanda Holdings in a multi-million dollar investment partnership to become Mavin Global. The joint venture is expanding their roster and strengthening amenities within A&R, touring, marketing, distribution, publishing, and partnerships.
According to Mavin Global’s founder, president and superstar producer, Michael Collins Ajereh, popularly called Don Jazzy said the company’s mission is to “grow Mavin Global into the music powerhouse of Africa by collaborating with artists, African creatives, local and international partners.” Don Jazzy’s dream for Mavin Global is to witness it become a globally recognized household name and the go-to platform for connecting African music with the world.
Nigerian artists such as, Tiwa Savage and Korede Bello are currently signed to Mavin Records. Korede Bello is thrilled about this merger and stated, “I’m overjoyed to be part of this new era for Mavin. With the support of this team, I’m excited to release new music for my fans and connect with even more music lovers across the world.” The partnership will allow Mavin to strengthen their international fan base as they cultivate brand alliances that support its artists. Mavin’s chief operating officer, Tega Oghenejobo, stated, “with the resources and operational capacity Kupanda Holdings brings along with their investment, Mavin is now ready to grow our artist roster across the continent, and partner at a global scale. We are looking to build an institution that will support the fantastic creative ecosystem in Africa, and move Afrobeats to the forefront of the global industry.”
Bobby Pittman, Kupanda Holdings’ Managing Partner, also added “between Don Jazzy’s legacy of defining the sound of modern Afrobeats and developing top African artists, Mavin Global has a unique advantage and opportunity to build the record label that will accelerate bringing African popular music to the world. We are impressed by the Mavin team’s experience and are pleased to partner with them in their next phase of growth.”